Factor did not start with a standard road bike and try to make it faster. They started with rider position.

The front end challenges convention. The geometry assumes the rider is part of the aerodynamic system, not just sitting on top of it. The chassis is built around that idea from the ground up.

Buying a new bike is exciting. Most riders look at the groupset, the weight, the wheels, maybe the colour. But one of the most important decisions happens before all of that. Choosing the right size frame.

Wheels are often marketed around watts saved in a wind tunnel. In reality, how a wheel rides, its smoothness, stability and durability, determines how fast you are after three hours, not just three minutes.